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Political Consulting & Public Affairs

We build winning campaigns in the world's most consequential elections.

Strategic counsel, creative campaigns, and modern digital advertising for candidates, parties, and governments. Three decades of experience across forty-one countries.

Watch the highlight reel
Established 30+ Years
Offices Washington DC . London
Countries Served 41
Team 50+ Specialists
About the firm

The Strategy Group Company is a full service political consulting and public affairs firm. We deliver strategic guidance, creative content, and modern digital advertising for candidates, parties, coalitions, and governments worldwide.

Our work has been recognized with more creative advertising awards than almost any other firm in the industry.

With offices in Washington DC and London, our team integrates precise digital targeting, tailored social media strategy, customized voter messaging, rapid response operations, and the most experienced bench in global political campaigns. We collaborate with campaign teams rather than replace them. Teamwork wins elections.

02 / Impact

Numbers that define our work.

Recent campaign cycles, measured at scale. Every metric below reflects work delivered for clients across our global portfolio.

Our team has, together, produced:

638M Streaming & Social Impressions
100M+ Voters Reached
9.8M Text Messages Delivered
7M Voter Calls Placed
4,000 Advertisements Produced
75 Polling Projects
Recognized with more creative advertising awards than almost any other firm:
250 Pollie Awards
113 Reed Awards
312 Telly Awards
03 / Global Reach

Forty-one countries. One philosophy.

We have advised leaders, parties, and movements across six continents. From cabinet-level positioning in Washington to grassroots organizing in the Caribbean, our work meets each market on its own terms.

Active Markets / Forty-One Countries
Office Active Market Geographic Context
United Kingdom
England/Northern Ireland/Scotland
Europe
Greece/Italy/Malta/Bulgaria/Czech Republic/Hungary/Poland/Romania/Slovakia
Africa
DRC/Libya/Malawi/Morocco/Nigeria/South Africa/Zambia/Zimbabwe/Botswana/Ethiopia/Kenya/Liberia/Tanzania
Caribbean
Bahamas/Guyana/St Kitts & Nevis/St Lucia/St Vincent & the Grenadines/Trinidad
Middle East
Iraq/Lebanon
Asia & Pacific
Sri Lanka/Philippines
Americas
United States
Selected Credentials
Two successful campaigns to elect British Prime Ministers
Five years advising the First Minister of Northern Ireland
Chief of Staff to the UK Prime Minister
Five years advising GOPAC, a leading center-right political leadership organization
04 / The Firm

Sixty specialists. One firm.

Strategy, polling, creative, production, digital, government relations, and political operations under one roof. Senior leadership in Washington and London. Specialist depth across every discipline a modern campaign requires.

60+
Specialists
2
Office Locations
9
Disciplines
30+
Years of Practice
The Strategy Group Company team
Sixty specialists   Washington DC . London Strategy . Polling . Creative . Digital
Practice Areas
Strategy & Counsel
Senior advisors
Polling & Research
Quantitative & qualitative
Creative & Production
In-house studio
Digital & Media
Targeting & analytics
Field & Operations
Ground game
Government Relations
DC and London
Public Affairs
Reputation & advocacy
Policy & Briefing
Manifestos & positioning
Training & Capacity
Parties and candidates

Senior leadership biographies and references available on request. Many engagements require discretion regarding individual team assignments.

05 / Selected Work

Engagements that defined cycles.

A selection from the firm's portfolio. Many engagements remain confidential. The work below is shareable.

United Kingdom Multiple cycles

Two Prime Minister campaigns

Strategic counsel and creative advertising for two successful campaigns to elect British Prime Ministers. Senior team members served at the highest levels of Downing Street, including as Chief of Staff to the Prime Minister.

Northern Ireland Five-year engagement

Counseling the First Minister

Five years advising the First Minister of Northern Ireland on strategy, communications, and political operations across multiple electoral cycles and government-formation periods.

United States Five-year partnership

GOPAC strategic counsel

Five years advising GOPAC, a leading center-right leadership development organization, on strategy, content, and legislative leadership programming. Sustained engagement across multiple federal cycles.

Caribbean Multiple national elections

Six-nation Caribbean portfolio

Campaign strategy, polling, narrative development, and digital advertising for parties and candidates across the Bahamas, Guyana, Saint Lucia, Saint Kitts and Nevis, Saint Vincent and the Grenadines, and Trinidad.

Africa Multi-country

Pan-African campaign infrastructure

Campaign strategy, communications, and democracy training across more than ten African nations. Engagements have included parliamentary races, party-building programs, and political operations support from Morocco to South Africa.

United States Federal & State

Thousands of grassroots campaigns

Federal and state-level political work across the United States, including gubernatorial primary work, Congressional races, statewide initiatives, and citywide elections. Trusted by candidates and committees from coast to coast.

06 / Methodology

A model built on fact, not opinion.

A repeatable framework refined over thirty years and forty-one countries. Six steps from research to victory.

01
Qualitative and quantitative research
Voter segmentation, polling, focus groups, and digital sentiment analysis. The actionable insight behind every strategic decision.
02
Identify key target audiences
Who decides this election. Persuasion universe, mobilization universe, and the swing voters who tip the result.
03
Develop narrative and messaging
A central campaign story with disciplined supporting messages, framed for the audiences and channels that matter.
04
Extensive stakeholder mapping
Coalitions, validators, opposition vulnerabilities, and the relationships that determine outcomes.
05
Effective delivery of communications
Paid media, earned media, organic content, and field operations executed with consistency across every channel.
06
Build a winning coalition
Lock in the persuadable, mobilize the base, hold the soft supporters. Then secure victory and govern.
07 / Capabilities

Full-service. In-house.

Eleven service lines, delivered by world-class specialists. Bespoke teams assembled for each engagement. Nothing outsourced where it matters.

01
Candidate Strategy
Positioning, message development, and personal narrative for principals at every level.
02
Polling & Research
Quantitative surveys, focus groups, and segmentation. Local partners in every market.
03
Field & Grassroots
Voter outreach, canvassing, volunteer infrastructure, and GOTV operations.
04
Policy Development
Manifestos, individual announcements, and credible costed proposals.
05
Digital Media
Programmatic targeting, social platform strategy, CTV, streaming, and influencer activation.
06
Government Relations
High-level engagement in Washington, London, and Brussels. White-glove access programs.
07
Finance & Fundraising
Donor strategy, finance plans, and major giving programs.
08
Political Operations
Campaign architecture, war rooms, rapid response, and crisis management.
09
Internal Party Training
Capacity building for parties, candidates, and campaign teams.
10
Media Production & Placement
In-house production from script to placement across TV, radio, digital, and out-of-home.
11
Advertising
Creative concepting, rapid response advertising, and performance measurement.
+
Bespoke Engagement
Custom scopes for governments, sovereign clients, and complex multi-market mandates.
08 / Service Detail

How we deliver.

Selected service lines in greater depth. Each engagement is built around a bespoke team of specialists matched to the brief.

Strategic Counsel

High-level strategic support to leaders and parties contesting national elections in complex political environments.

  • Campaign ArchitectureWinning strategies rooted in local political landscape, electoral system, and national priorities.
  • Leadership CounselTrusted advisors to candidates and senior teams throughout the campaign lifecycle.
  • Narrative DesignNational narratives that resonate across cultural, regional, and socioeconomic divides.
  • Opposition AnalysisInsight on political opponents and clear, effective contrast messaging.
  • Localized Tactical PlanningTactics adapted to the political culture, geography, and media environment of each country.
Service 01
01

Field & Grassroots Organization

Effective delivery of international campaigns through robust, localized advisory services and ground operations.

  • Organizational DesignEfficient campaign structures, HQ staffing, command systems, and planning.
  • Local Media StrategyBespoke press strategies and crisis management protocols.
  • Field MobilizationGround operations including events, rallies, canvassing, and GOTV.
  • Coalition BuildingActivating networks of local influencers, community leaders, and aligned interest groups.
  • Election Day PlanningPolling day operations, observation efforts, and post-election message control.
Service 02
02

Media Production

A complete production process managed in-house. Concept to filming, post-production, editing, and ad placement.

  • Platform StrategyWhatsApp, Facebook, YouTube. The platforms with reach in every market.
  • Authentic StorytellingLong-form video content that builds connection between candidate and voter.
  • Targeted AdvertisingPrecise voter segmentation across digital, CTV, and traditional channels.
  • Rapid ResponseSame-day production for breaking issues. War room operations.
  • MeasurementReal-time analytics dashboards and continuous optimization.
Service 03
03

Government Relations

Unparalleled access at the highest levels of government and the international corporate world. A turnkey, white-glove service.

  • International EngagementHigh-level visits to Washington DC, London, and Brussels.
  • Stakeholder ProgramsBespoke engagement programs designed to leave a memorable impact.
  • Strategic ConnectionsConnections at the highest level of American politics, including current members of the US Congress and Trump administration.
  • Political IntelligenceBriefings on policy developments and political dynamics in DC and London.
Service 04
04

Public Affairs

Strategic management of relationships with stakeholders across politics, government, and the international corporate world.

  • Strategic CommunicationMessages tailored to target audiences to convey client positions.
  • Social Listening & Issue ManagementProactive monitoring of the political and social landscape to anticipate emerging issues.
  • Reputation ManagementBuilding credibility as serious and informed leaders in policy discussions.
  • Corporate Social ResponsibilityAligning practices and policy positions with broader societal expectations.
Service 05
05

Capacity Building

Targeted training programs equipping candidates and parties with the skills, tools, and strategies for modern competitive campaigns.

  • Digital CampaigningPlatform optimization, content planning, audience engagement, and social listening.
  • Field OperationsVoter outreach, canvassing strategy, volunteer coordination, and GOTV.
  • Data-Driven CampaigningVoter data, polling insights, and analytics to inform strategy.
  • Candidate CoachingConfidence, delivery, and policy articulation for public appearances and debates.
  • Bespoke ProgramsCustom training designed to address specific party and country needs.
Service 06
06
09 / The Work

See it for yourself.

A two-minute reel of recent advertising and creative work delivered for clients across our global portfolio.

Begin a conversation

Strategic counsel for the campaigns that shape nations.

Engagements begin with a confidential strategic consultation. We respond within one business day.

Contact the firm
Principal
Ryan Rodgers, President
Offices
Washington DC . London